The client’s main challenge was to understand the strengths and weaknesses of its current marketing activity in order to be able to develop a strategy for the future. Marketing activity was fragmented across exhibitions, organic LinkedIn, SEO and content. There was no dedicated internal marketing resource to lead performance improvement. The business needed a clear roadmap to improve visibility, demand generation and commercial return.

A digital audit benchmarked current performance and identified the priority opportunities across paid, owned and earned channels. The work provided the business with a clear view of what to improve, where to invest and how to structure marketing more commercially.

The audit gave Hansford Sensors a practical foundation for marketing improvement, helping the business prioritise the channels and capabilities needed to support future growth. 6x Priority growth areas identified across paid search, LinkedIn, content, PR, trade media and marketing leadership. Strategic marketing roadmap created to benchmark performance and guide future investment