The client’s main challenge was to create content that communicated its innovative technology and delivery capability as well as building a process that increased demand generation and inbound leads. The business needed a stronger content platform built around end-user needs and sector conversations. Marketing activity needed to connect PR, PPC, paid LinkedIn and email marketing into one integrated programme. Commercial objective was to generate engaged leads that could be followed up directly or passed to distributors.

An integrated programme was developed across content, PR, PPC, paid LinkedIn and email marketing. The content strategy was shaped by social listening, competitor insight, media themes and SEO opportunity, giving the campaign a stronger editorial and commercial foundation.

The campaign created a more connected route from content to lead engagement, giving Semmco LPS a clearer way to turn technical expertise into commercial conversations. 600+ leads through an integrated multi-channel programme delivered across content, PR, PPC, LinkedIn and email.