The client’s main challenge was to create awareness and sales opportunities for the USA based business. The business needed to build brand awareness in the USA and a relevant contact base for a specialist market. Campaign activity had to combine content, email, paid media and LinkedIn follow-up. The commercial objective was to create awareness, engagement and a stronger route into sales conversations.

A 10-week integrated campaign was built around research, team insight, social listening and audience intelligence. AI tools were used to support the creation of a targeted email database, informed by sector, persona, competitor and target customer data. Engaged contacts were then passed into LinkedIn for further follow-up and sales engagement.

The campaign gave Semmco Group a focused, data-led route into a specialist US market, combining audience development, content and sales activation. 4,500+ Contact email database created using sector, persona, competitor and customer data. 600+ Leads Within a 10-week campaign.