Paul Wright is a senior B2B GTM and media specialist with 17+ years’ experience developing integrated media, ABM and demand generation programmes.
His expertise spans strategy, planning and activation across Paid Search, LinkedIn, programmatic, YouTube, Connected TV and digital out-of-home, supported by platforms including 6sense and Demandbase.
Over the course of his career, Paul has partnered with global brands across technology, SaaS, financial services, logistics, industrial and aviation, delivering GTM, ABM and media strategies for organisations including AWS, Microsoft, IBM, Salesforce, Financial Times, ServiceNow, Avalara, Landmark Global and Afterpay/Clearpay.
His approach is simple: understand the commercial objective, focus investment where it can have the greatest impact and use data to continually improve performance.